Imagine America Foundation Client Story

The Wonderlic name lends a level of legitimacy to this survey.


The Imagine America Foundation (IAF) has been serving the career education sector since 1982. The organization provides scholarship assistance to graduating high school seniors, adult learners, and U.S. military veterans who pursue an education from a career college. In addition to its role as a scholarship provider, the Foundation conducts sector research; assists with faculty training; recognizes student, faculty, and graduate achievements; and supports and promotes the benefits of career education to the public.

The Foundation has grown to support more than 500 career colleges across the United States and Puerto Rico. In turn, IAF participants serve about 2 million career college students nationwide. Since its inception, the IAF has provided more than $40 million in scholarship and award to students enrolling at career colleges nationwide through its award-winning Imagine America programs.

Surveys Help Foundation Streamline Scholarship Process

With a struggling economy, jobs are more important than ever to students graduating from post-secondary educational institutions. Enrollment in career schools offering short-term certificate programs, two-year associate degrees, or four-year baccalaureate degrees focusing on specific jobs has been growing rapidly.

“There has been a growth explosion in these types of schools, which correlates with a growth in applications for our scholarships,” says Robert L. Martin, president of the Imagine America Foundation (IAF), which provides scholarships in career education nationwide. “We’re growing at a rate of 20% each year. Anything we can do to make our processes more streamlined, better, and easier, in order to meet that growing demand, we’re going to do.”

Given the substantial growth, IAF turned to Wonderlic surveys to receive feedback on their scholarship application process. The Foundation’s goal is to make it easier for students to get the invaluable scholarship funds that help make their education possible.

“We’re asking students who complete the scholarship process and are accepted to complete a survey online,” he says. “We want to know—is the process as easy as we think it is? Is there anything we could be doing better? What could we change to make the process easier, more straightforward, more efficient?”

IAF asks guidance counselors at career colleges to complete the survey as well. Some 18,000 people will be completing the surveys this year. “When we get that data back, we can look at trends,” Martin says. “If the survey identifies areas we need to improve, we’ll improve them. It’s all about helping that next batch of students.”

Martin says he chose Wonderlic because of the company’s experience and reputation in the field. “The Wonderlic name lends a level of legitimacy to this survey,” he says. “And they ‘get’ us. They get what we’re doing, why we’re doing it, what we’re trying to achieve.”