BRP Client Story

It’s an effective tool and it makes us confident that we're hiring the right people for the job.

Client Spotlight: BRP

BRP manufactures Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Johnson and Evinrude outboard engines, and Bombardier all-terrain vehicles (ATV or Quad). The company also manufactures the RM1 karts and the reputable Rotax engines that propel not only the majority of their vehicles, but also small airplanes and motorcycles made by other renowned manufacturers such as Aprilia and BMW. BRP also produces a large range of clothing, parts, and accessories. BRP still proudly bears the name of their founder, Joseph-Armand Bombardier, who, in 1937, made history by introducing the first “snowmobile.”

Personality Tool Finds Effective, Relational Sales Team

Hiring the correct person for a sales position that also involves significant travel isn’t an easy task. Beverley Wenner, Human Resources Generalist for Bombardier Motor Corp. of America, a Grant, Florida-based branch of BRP, uses the Wonderlic Comprehensive Personality Profile to screen applicants.

This assessment reveals which candidates will be effective, successful, motivated sales people. “We really like using the Wonderlic Comprehensive Personality Profile,” Wenner says. “It’s an effective tool and it makes us confident that we’re hiring the right people for the job.”

Sales positions involve significant travel. BRP salespeople routinely travel to dealerships that already carry BRP vehicles. The sales team develops ongoing, long-term relationships with dealers and takes vehicle orders. According to Wenner, the positions don’t involve “hard sales.” Instead, they focus on relationship-building and meeting customer needs. That’s where the Wonderlic Comprehensive Personality Profile comes in.

“The Wonderlic Comprehensive Personality Profile tells us what an applicant’s strengths and weaknesses are before we hire them,” Wenner says. “We want to know, do they have a need for recognition? What motivates them? Will they be able to deal with all of the travel? Are they going to be able to close a sale?”

“It’s just been a great tool for us,” Wenner says. She plans to expand use of the Wonderlic Comprehensive Personality Profile nationwide.