It’s Time to Get Social: Why Programs Use Social Media

Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes. Is your program using this phenomenon to drive recruitment, advocacy, fundraising, community awareness, and student interaction? This informative webinar will explore why you should use social media, provide several case study examples of successes with social media, and discuss which platforms are most appropriate for various purposes. This webinar is intended for beginner and casual users of social media.

Topics covered include:

  • Social media and internet use trends and statistics
  • An overview of popular social media platforms
    • Facebook
    • Twitter
    • MySpace
    • LinkedIn
    • Blogging
    • YouTube
  • Case studies – review and analysis
  • Resources for social media users