Non-profit organizations raised over $10 Billion online in 2007, a 52% increase over 2006 online donations. Learn how social media is driving success and how to maximize social media to improve program effectiveness by attending this informative and interactive webinar. We’ll give an overview of the most popular social media platforms, discuss best practices, provide some helpful tips to drive engagement and track results, and touch on legal considerations. This webinar is intended for beginner and casual users of social media.

Topics covered include:

• An overview of various social media options, their purposes and general audience
• Best practices when using social media
  • Posting guidelines and timing
  • Networking
  • Promotion
  • Analytics and tracking
  • Internal guidelines
  • Legal issues
• Facebook
  • Setting up your profile to maximize reach
  • How to encourage interaction and engage your fans
  • Facebook EdgeRank
• Twitter
  • Setting up your profile to maximize reach
  • How Twitter works - #, @ and the rest
  • How to encourage interaction and engage your followers
• Resources for additional information