Wonderlic's Customer Satisfaction Surveys measure client satisfaction as it relates to a variety of experiences with your company. This feedback also provides focus for the organization as well as validation to support business decisions. When used on a continuous basis, Wonderlic’s Customer Satisfaction Survey allows business leaders to emphasize the importance of committing to customer satisfaction, observe overall satisfaction trends, pinpoint areas in need of immediate correction and track the results of previous actions.

  • Utilizing a customer survey helps establish trust and confidence
  • Knowing your strengths can provide valuable information for future marketing and employee and/or department recognition
  • Addressing your weaknesses can improve profitability and customer retention

Customer satisfaction surveys are created specifically for each Wonderlic client to address their unique business needs. Our field-tested questions are pulled from our extensive library of items and probe customer opinions in the following categories:

  • Advertisement
  • Ease of Doing Business
  • Overall Satisfaction
  • Training on Product Use
  • Customer Service and Support
  • Supplier Confidence


Wonderlic Customer Satisfaction Surveys provide organizations with the ability to quickly, consistently and confidentially gather information from customers. Features include:

Flexible, Third-Party Administration Options

Clients may select a single method of administration or combine options

  • Online – Makes it easy to administer surveys and incorporate into existing communications with minimal involvement
  • Paper – Provides a professional experience for the customer when technology is not available or desired
  • Live outbound telephone calls – A highly effective alternative to further solicit feedback that regularly delivers a higher response rate

Client-Specific Content

Clients may elect to use standard items only or add a select number of custom items

  • Standard Items – Surveys are assembled using Wonderlic’s extensive library of category questions thus reducing deployment time
  • Custom Items – Wonderlic experts develop client-specific questions leveraging existing content making it easy for clients to best fit the survey into their business 

Survey Communication Assistance

Clients can elect to utilize Wonderlic communications to introduce the Customer Satisfaction Surveys

  • Customers – Wonderlic provides email templates to communicate the value and importance of the Customer Satisfaction Survey, and instructions to properly prepare the customer for completing the survey
  • Available Online or Paper format

Automatic Tabulation and Reporting

Client-specific survey responses are presented through standardized reports:

  • Formatted by category or individual items to facilitate greater analysis
  • Segmented by group to allow for practical execution of action plans
  • Highlighting strengths to provide focus on what to continue
  • Identifying areas for improvement so that accountabilities can be established