Automotive Training Institute

“The Wonderlic Comprehensive Personality Profile is very important to the success of our consulting process.”

Client-at-a-Glance

Automotive Training Institute is a management consultancy to the automotive industry based in Savage, Maryland, which seeks to increase the profitability of each of its customers through the provision of shop management consulting and training services. ATI offers classes, workshops, training, and consulting programs with the ultimate goal of improving profit margins so clients keep at least $.62 of every service dollar they bill.

Personality Profile Critical to Consulting Success

The business goal of Automotive Training Institute is to help business owners make more money in order to take back control of their lives. ATI works with owners of repair shops, tire dealers, and other automotive industry businesses, showing them how to increase profits.

Wonderlic plays an important role in that process, says Karen Dee, National Program Director for ATI. Along with offering clients training classes and one-on-one coaching sessions, ATI has service managers at every client site complete the Wonderlic Comprehensive Personality Profile as part of its thorough business evaluation process. The Wonderlic Comprehensive Personality Profile describes a person’s character in terms of job-related strengths and weaknesses on such issues as emotional intensity, sensitivity, assertiveness, and motivation.

“Part of increasing profits is understanding the personality of the service manager,” Dee says. “When customers come in, the person they deal with is the service manager; the key to a successful business.” The Wonderlic Comprehensive Personality Profile gives business owners a complete profile of exactly what makes these critical employees tick. “It’s a benefit for them and for us,” Dee says. Shop owners are always amazed by how accurate the assessment results are. In fact, some owners are so impressed, they incorporate the Wonderlic Comprehensive Personality Profile into their overall recruiting process for all employee hiring.

Motivation scores on the Wonderlic Comprehensive Personality Profile are of particular interest to coaches and owners because it identifies service manager’s behaviors, and allows them to adjust their leadership approach and benefit systems accordingly. Long after the ATI service is delivered, owners can use these scores to customize career paths for their personnel. In some cases, when scores show a desire to own their own business, clients have groomed their service managers to take over when they retire.

“The Wonderlic Comprehensive Personality Profile is very important to the success of our consulting process,” Dee says. “I don’t ever see us not working with Wonderlic.”